Privacy Policy
Effective Date: 01-01-2025
At Upper Limit Fitness (“we,” “us,” or “our”), your privacy is a top priority. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website [upperlimit.com] (the “Website”) or interact with us in other ways. By using our Website, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We collect information to provide better services and improve your experience with us. This includes:
a. Information You Provide Directly:
- Personal Information: Name, email address, phone number, billing and shipping address, payment details, and other identifying details when you:
- Make a purchase.
- Create an account.
- Contact customer service.
- Subscribe to newsletters or promotional materials.
b. Automatically Collected Information:
- Device Information: IP address, browser type, operating system, and other device details.
- Usage Data: Pages visited, time spent on the Website, links clicked, and other browsing behaviors.
- Cookies and Tracking Technologies: Session cookies, persistent cookies, and tracking technologies that enhance user experience and enable analytics.
c. Information from Third Parties:
We may receive additional information from third-party services, such as:
- Payment processors.
- Shipping carriers.
- Social media platforms (if you interact with us through these platforms).
2. How We Use Your Information
We use your information to:
- Process and fulfill orders, including payment and shipping.
- Provide customer support and respond to inquiries.
- Personalize your shopping experience and recommend products.
- Improve our Website’s functionality and design.
- Send promotional offers, newsletters, and marketing communications (you may opt-out at any time).
- Conduct analytics and understand user preferences.
- Comply with legal obligations and prevent fraudulent transactions.
3. How We Share Your Information
We do not sell your personal information to third parties. However, we may share your information with trusted partners under the following circumstances:
a. Service Providers:
- Third-party vendors that help us operate the Website, process payments, handle shipping, or provide customer service.
b. Legal Compliance:
- When required by law, such as responding to subpoenas or court orders.
- To protect our legal rights, enforce our policies, or prevent fraud or illegal activity.
c. Business Transfers:
- In the event of a merger, acquisition, or sale of our business, your information may be transferred as part of the transaction.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience and collect usage data. You can manage cookie preferences through your browser settings, though disabling cookies may impact some Website functionalities.
5. Data Retention
We retain your information as long as it is necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.
- Transactional Data: Retained indefinitely for tax and accounting purposes.
- Marketing Preferences: Retained until you opt-out or request deletion.
6. Your Privacy Rights
Depending on your location, you may have the following rights:
- Access and Correction: Request access to and correction of your personal data.
- Deletion: Request the deletion of your personal data, subject to legal requirements.
- Data Portability: Obtain a copy of your data in a commonly used format.
- Opt-Out: Opt-out of receiving marketing communications.
To exercise these rights, contact us at [email protected]. We will respond to your request within [30 days] as required by applicable law.
7. Children’s Privacy
Our Website is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it promptly.
8. Data Security
We implement industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no online transmission or storage method is completely secure, and we cannot guarantee absolute security.
9. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to review their privacy policies before providing any personal information.
10. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our Website with the “Effective Date” noted. We encourage you to review it periodically.
11. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
Thank you for trusting Upper Limit Fitness with your information.
(801) 973-7303